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About Me

I’ve spent over two decades working in maternity and healthcare – in paediatric nursing, as a midwife, midwifery lecturer, and eventually as a private independent midwife.

 

Throughout my career, I’ve had the privilege of supporting families through some of the most extraordinary and life-changing moments they will ever experience.

 

Somewhere along the way, I discovered a deep love for a different kind of care – doula care.

I'm passionate about preparing parents for birth and parenthood. I love teaching hypnobirthing, antenatal education and biomechanics for birth – all powerful tools to help you feel calm, confident, and in control.

 

Alongside this, I bring fourteen years experience of both breastfeeding support and as a qualified massage therapist, with additional training in the safe use of aromatherapy during pregnancy and birth.

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My Background

Being a doula allows me to support you in a way that traditional clinical settings often can’t. There are no handovers, no shift changes, and no systems pulling me away – just consistent, dedicated support from someone who is fully present with you throughout your journey.

With my clinical background, I understand the maternity system you may be navigating. I’m here to help you feel informed, prepared, and truly seen within it, while always respecting and honouring my role as your doula.

Outside Work...

Outside of my work, I’m a wife and a mum to four teenagers (including non-identical twins). We live in Chelmsford, Essex, with our two rescue dogs, Coco and Pepper, who are happiest out on a muddy walk in the woods.

 

I’m a big fan of a good vegetarian curry and a cosy movie night. You’ll often find me with my nose in a birth-related book – or enjoying the simple pleasures of a lovely hand cream or a beautifully scented candle.

 

If you’re looking for someone to hold your hand, hold your space, and help you feel calm, confident, and supported, you’re very welcome to book a free video call – I’d love to chat with you.

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Qualifications

Enhanced DBS checked and fully insured with Balens Insurance Brokers for health, wellbeing, fitness and beauty professionals | Balens

Fedant accredited antenatal education teacher - 13957

https://www.fedant.org/for-parents/find-a-registered-course-tutor/

Member of Doula UK

https://doula.org.uk/doula/cheryl-samuels


The Birth Bliss Academy Doula Course Birth Bliss Academy - 2026 https://www.thedouladirectory.com/doula/chelmsford/cheryl-samuels

PGCert – Advanced Midwifery Practice Anglia Ruskin University, Chelmsford, Essex - 2022

Biomechanics For Birth Training with Midwife Molly O'Brien – 2021

 

Beyond Bea Bereavement Training – 2021

Make Birth Better Professional Training in Birth Trauma - 2019

 

Diploma in Hypnobirthing

KGHypnobirthing Teacher Training Course - 2018

 

Certificate of Aromatherapy for Childbirth - 2017

 

BSc Hons Midwifery – First Class Degree Anglia Ruskin University, Chelmsford, Essex - 2016

Diploma in Body Massage Level 3, Distinction, City and Guilds - 2012

Happy Families

Such Passion & Experience In Her Field

Cheryl is kind, thoughtful, positive and incredibly knowledgeable. We had complete confidence in her expertise and capability; she utilises the most up-to-date research to provide balanced information...the wellbeing of expectant mothers, their babies and whole family units is her passion. It is a pleasure to be around someone with such passion and experience in their field.

- Rachel & Rob -

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